尽管缺乏合理的解释,但消费者对色彩的偏好是根植在他们的情绪反应中的。不可否认,色彩本身就具有强烈的影响力。这一点在花卉产业尤其明显。在这里,消费者的购买倾向不仅反映了室内装潢的色彩潮流,更与送礼时赠予者的所思所想及表达的信息息息相关。农产品市场协会(the Produce Marketing Association PMA)发布的 Despite the lack of a reasonable explanation, consumer preferences for color are rooted in their emotional responses. Admittedly, the color itself has a strong influence. This is especially true in the flower industry. Here, the purchase tendency of consumers reflects not only the color trend of upholstery, but also the information thought and expressed by the giver at the time of giving gifts. Published by the Produce Marketing Association PMA