微信网络营销是当今市场经济迅速发展和网络经济结合的产物,是当今政治经济学研究的一门重要课题。微信来源于网络,经营销售者与消费者之间没有距离的限制,一旦用户注册微信后,就能与其他用户形成联系。通过这种联系,消费者可以及时获取商家产品信息,也可随时将产品相关的质量、售后服务等问题及时与经营销售者进行沟通、反馈。随着电子商务的迅速发展,微信网络营销逐步成为了当今电子商务最为重要的一个部分,经营销售者通过向消费者提供所需的产品信息, WeChat online marketing is the product of the rapid development of market economy and network economy, and an important issue in the study of political economy today. WeChat comes from the network, there is no distance between sales and consumers, and once the user registers with WeChat, they can contact with other users. Through this link, consumers can get the merchant’s product information in time, and can also timely communicate and feedback the product related quality, after-sale service and other issues with the operating sellers. With the rapid development of e-commerce, WeChat Internet Marketing has gradually become the most important part of e-commerce today. Operating a seller, by providing consumers with the required product information,