席卷全球的丰田召回门事件愈演愈烈,媒体的报道反映出事态还在不断升级:美国消费者就“刹车门”事件起诉丰田;丰田召回门使车主蒙受损失或面临国家级诉讼;最高达1640万美元丰田或面临最高汽车罚款;丰田召回门折射日本制造深层危机;丰田召回门事件或使日本GDP降低0.12%……由某个零部件引起,不但影响到一家跨国公司的品牌形象和经营业绩,而且一直影响到一个国家的产业声誉和经济运行,恐怕是包括丰田高层在内的任何人都始料未及的。 The Toyota recalls, which have swept across the globe, are intensifying as the media reports that the situation is still escalating: U.S. consumers sue Toyota for “brake door” incidents; Toyota recalls expose owners to loss or face state-level litigation; up to 1640 Tens of millions of Toyota or face the highest car fines; Toyota recall door to reflect the deep crisis in Japan; Toyota recall door event or to reduce Japan’s GDP by 0.12% ... ... caused by a certain component, not only affects a multinational company’s brand image and business performance , And has always affected the reputation of a country’s industry and economic operation, I am afraid, including anyone including the Toyota executives unexpected.