随着条例的出台和第一张牌照的发放,中国直销业即将掀起新一轮高潮。面对市场的巨大商机,不少外资和内资直销企业都早已摩拳擦掌,试图分到“一杯羹”。但是,中国直销业走过的曲折历程表明,成功的直销并不是想象的那么简单。俗话说“磨刀不误砍柴工”,如何在中国直销市场的浪潮中站稳脚跟,恐怕还得先“磨刀”——选择出最适合自己企业、适合国内市场的策略。因此,在本文中,笔者将从三个方面来阐述这一问题,希望能供企业参考。 With the promulgation of the Ordinance and the issuance of the first license, the direct selling industry in China is setting off a new upsurge. The face of the huge market opportunities, many foreign-funded and direct investment companies have long gearing up to try to get a “piece of cake.” However, the twists and turns experienced by China’s direct selling industry show that successful direct sales are not as simple as imagined. As the saying goes, “Sharpening not cutting firewood workers” how to gain a firm foothold in the wave of China’s direct marketing market, I am afraid have to first “sharpen” - choose the most suitable for their own business, suitable for the domestic market strategy. Therefore, in this article, I will elaborate on this issue from three aspects, hoping to provide reference for enterprises.