随着互联网的普及和人们消费观念的改变,电子商务得到迅速发展,中国零售业纷纷开展网上业务。本文以一些调查数据为基点,简述了我国零售业电子商务的发展现状,继而分析了电子商务对传统零售业的冲击以及电子商务给零售业带来低成本、高效率和无时间空间限制等竞争优势。 With the popularization of the Internet and the change of people’s consumption concept, the rapid development of e-commerce has led to the development of online businesses in China’s retail industry. Based on some survey data, this article briefly reviews the development of e-commerce in China’s retail industry. Then it analyzes the impact of e-commerce on traditional retail industry and the low cost, high efficiency and time-free space for e-commerce Competitive Advantage.