“媒介的公益品牌和形象”定义见仁见智,不一而足。简而言之,就是媒介勇于承担自己的社会责任,注重自己的公平正义、自然清新形象,突出传播社会公共道德、公平主张、公正话题、公益慈善,重视人文关怀、和谐共建等,从而在一定传播区域内形成自己良好的媒介公益品牌和形象,具有一定的公益号召 “Media public service brand and image ” definition of a matter of opinion, unceasingly. In short, it means that the media have the courage to shoulder its social responsibilities, pay attention to its own fairness and justice, refresh its natural image, highlight the publicity of social morals, fairness, fairness, charitable philanthropy, humanistic care and harmonious co-construction. Certainly spread within the region to form their own good media public brand and image, with a certain public service call