论文部分内容阅读
5月9日下午2:00,北京西苑饭店的大宴会厅高朋满座,热闹非凡,由中央电视台广告部、中国家用电器协会联合主办的主题为“2004中国家电品牌发展研讨会”在此隆重举行,来自全国各地的家电企业如海尔、小天鹅、志高、华凌、西门子等40多家企业共计160余人应邀赴会。在中国众多行业中,家电行业起步较早,发展相时成熟,行业格局相对稳定。在行业利润微薄,竞争日益激烈的情况下,家电企业如何应对市场变化、调整营销策略、创新媒体投放策略以提升竞争力,央视广告部特邀请了行
May 9 at 2:00 pm, Beijing Xiyuan Grand Ballroom full house, crowded, by CCTV Advertising Department, China Household Electrical Appliances Association co-sponsored the theme of “2004 China Home Appliances Brand Development Seminar” was held here , More than 40 enterprises including Haier, Little Swan, Zhigao, Hualing, Siemens and other enterprises from all over the country were invited to attend the event. In many industries in China, the home appliance industry started earlier, with a mature phase of development and a relatively stable industry structure. In the meager profits of the industry, the increasingly competitive environment, how to deal with changes in the market appliance business, adjust marketing strategies, innovative media delivery strategy to enhance competitiveness, CCTV Advertising Department invited the line