随着经济全球化的浪潮和电子商务的凶猛来势,市场竞争越来越激烈。如何在激烈的市场竞争中构建自己的核心竞争力,已成为众多企业追逐的重点。本文先简述了日用陶瓷行业发展现状,之后重点对冠福家用竞争优劣势进行了分析,最后提出一些冠福家用分销渠道的调整和完善策略。 With the tide of economic globalization and fierce e-commerce, the market competition is more and more fierce. How to build their own core competitiveness in the fierce market competition has become the focus of many enterprises chasing. This article first briefly describes the status of the development of ceramic industry, after focusing on the advantages and disadvantages of the crown Fung home competition were analyzed, and finally put forward some crown Fook home distribution channels to adjust and improve the strategy.