网络成为新时代人们日常生活及工作生产必不可少的部分,在网络时代的发展下,形成一种新的营销模式,即网络营销,网络营销的产生是建立在网络技术的基础上所形成的,并在多个领域中都得到了应用。本文重点研究旅游地产网络营销模式评估,对网络营销模式的特点进行分析,从而达到旅游企业在网络营销模式下的运营效率。 The network has become an indispensable part of people’s daily life and work production in the new era. Under the development of the Internet era, a new marketing mode is formed, that is, network marketing and network marketing are formed on the basis of network technology , And has been applied in many fields. This article focuses on the tourism real estate network marketing model assessment, analysis of the characteristics of the network marketing model, so as to achieve tourism enterprises in the network marketing mode of operation efficiency.