随着社会科技的快速发展,新媒体的迅速兴起和发展也逐渐改变了人们传统的生活方式,并且影响着高校教育模式的改革。而在新媒体快速发展的时代背景之下,对于知识与技能并重的高校旅游教学来说,也面临着巨大的机遇和严峻的挑战。而本文则主要对新媒体背景下高校旅游教学模式的创新进行了具体分析。 With the rapid development of social science and technology, the rapid rise and development of new media has gradually changed people’s traditional ways of life and influenced the reform of higher education. However, under the background of the rapid development of new media, there are also tremendous opportunities and severe challenges for the teaching of college and university tourism with equal emphasis on knowledge and skills. However, this article mainly analyzes the innovation of tourism teaching mode in colleges and universities under the background of new media.