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语言是与社会共变的。在改革开放的市场经济中,涌现了不少新的店铺名。这些店名异彩纷呈,不仅充分展示了颇具匠心的语言艺术,而且也折射出人们的社会心理和现代时尚。本文以襄樊学院校园内及周边的店铺名称为语料,从语言学角度进行归类分析,从而剖析大学商业圈店铺名称的心理特征及其文化现象。
Language is co-evolving with society. In the market economy of reform and opening up, many new store names emerged. These colorful shops, not only fully demonstrated the originality of the language art, but also reflects the people’s social psychology and modern fashion. In this paper, the name of the shop in and around the campus of Xiangfan University is used as the corpus, and the linguistic analysis is carried out to analyze the psychological characteristics and cultural phenomenon of the university business circle shop names.