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通过阅读《2016—2017世界杂志媒体创新报告》,文章从独特的视角、全球的视野介绍2016—2017年世界杂志媒体创新的发展前沿。编者精心挑选并高度概括了当今世界杂志媒体的主要亮点。文章认为:应通过重塑文化为创新奠基,从而应对广告拦截的软件危机;通过构建易于使用的数据库,充分发挥智能数据的无穷潜力;通过综述微支付模式的日臻成熟、移动唯一的势不可挡、原生广告的迅猛来袭,总结出有助于我们探囊取物以实现盈利的他山之石。
By reading the 2016-2017 World Media Innovation Report, the article presents a unique perspective and a global perspective on the forefront of media innovation in the 2016-2017 world magazine. The editors carefully selected and highly summarized the main highlights of today’s world magazine media. The article argues that the software crisis of advertisement interception should be solved by reshaping the culture as the foundation for innovation, giving full play to the immense potential of intelligent data by constructing an easy-to-use database, and by reviewing the maturity of the micro-payment model and the only overwhelming movement, The ad was so violent that it summed up the stones of other hills that helped us make the most of our money.