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4月23日,第22个世界读书日。书店和阅读一起回到公众视野。书店作为人类精神产品存放之所,经常被比喻成为“心灵角落”。然而,在电商的冲击下,实体书店的命运可谓一波三折。近年来,实体书店发展呈现回暖之势。2016年9月3日,当当网与步步高联合打造的O+O实体书店——“当当梅溪书店”在长沙开业,这是当当网开设的第一家实体书店。更早之前的2015年11月,开创网络书店潮流的亚马逊同样在美国西雅图开设了第一家实体书店。一边是网络书店反攻线下,另一边是
April 23, the 22nd World Book Day. Bookstore and reading together back to public view. Bookstores as a place for storing human spiritual products, often compared to become “soul corner ”. However, the impact of e-commerce, the fate of physical bookstores can be described as twists and turns. In recent years, the development of physical bookstore presents the trend of recovery. September 3, 2016, Dangdang and BBK joint creation O + O physical bookstore - “Dangdang Meixi Bookstore ” opened in Changsha, which is Dangdang opened the first physical bookstore. Earlier in November 2015, Amazon, which started the trend of online bookstores, also opened its first physical bookstore in Seattle, the United States. One side of the online bookstore offensive line, the other side is