随着我国国有企业的体制改革和结构调整进入攻坚阶段,在日趋激烈的市场竞争中,制定和实施企业的品牌经营战略和技术创新战略,增强企业品牌效应,使企业无形资产保值增值.逐步扩大市场份额,已日益成为众多商家参与市场竞争的重要手段。 With the system reform and structural adjustment of state-owned enterprises in our country entering a crucial stage, in the increasingly fierce market competition, we formulate and implement the brand management strategy and technological innovation strategy of the enterprises, enhance the brand effect of the enterprises, and make the intangible assets of enterprises maintain and increase value. Market share has increasingly become an important means for many businesses to participate in market competition.