在讨论电商的时候,重要的不是着急讨论如何解决问题,而是讨论问题背后的逻辑。部落电商的逻辑包括四点:电商的目标客户是群体而不是个人;电商的消费动机是社会交换而非经济交换;电商的竞争优势是自组织而不是组织;电商的核心竞争力是人的聚合而不是资源的占有。2012年淘宝、天猫网购销售额超过一万亿,从零到万亿,阿里巴巴仅仅花费了不到六年,而国美,苏宁从成立到千亿,花了差不多二十年。特别是2012年双十一那天 When discussing e-commerce, it is not important to discuss the issue of how to solve the problem, but to discuss the logic behind the problem. The logic of tribal e-commerce includes four points: the target customers of e-commerce are groups rather than individuals; the motivation of e-commerce is social exchange rather than economic exchange; the competitive advantage of e-commerce is self-organization rather than organization; the core competition of e- Power is the aggregation of people rather than the possession of resources. 2012 Taobao, Lynx online shopping sales of more than one trillion, from zero to one trillion, Alibaba only spent less than six years, while Gome and Suning from the establishment to the one hundred billion, spent almost 20 years. Especially in 2012 Double 11 that day