旅游者是旅游的主体,因此,研究旅游者的感知对旅研产品开发和市场定位有重要的参考价值着。本文从旅游本的感知出发,运用问卷调查法运个人访谈法分析了辛亥革命博物馆发展的现状,并从政府扶持、销战略营、馆企合作等方面阐述了博物馆旅游产品开发的途径。2008年1月中宣部、财政部、文化部、国家文物局联合下发《关于全国博物馆、纪念馆免费开放的通知》,至此,越来越多的博物馆开始向公众免费开放,但是它们在逐步发展的过程中也存在着很多问题:展品内容陈旧、类型单一,展览雷同、 Therefore, the study of tourists’ perceptions has an important reference value for the development of tourism products and market positioning. Based on the perception of tourism, this paper analyzes the status quo of the development of the 1911 Revolution Museum by means of questionnaire and personal interviews, and elaborates the ways of developing tourism products in museums from the aspects of government support, sales strategy camps and cooperation between museums and enterprises. In January 2008, the Central Propaganda Department, the Ministry of Finance, the Ministry of Culture and the State Administration of Cultural Heritage jointly issued the Circular on the Free Opening of National Museums and Memorials. As of now, more and more museums are open to the public free of charge. However, There are also many problems in the process of development: the exhibits are outdated, the types are single, the exhibitions are similar,