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公司财务战略的主要目标是为了使得公司的资金均衡的很好,并且能够灵活的流动起来,有助于企业总战略的实现。增加公司的竞争优势,在财务战略的范畴中看来,应该以充分分析内部环境因素和外部环境因素为前提条件,然后从全局上长期性的规划企业的流动资金。公司财务在当今的时代背景下,面临着动态、复杂、多角度的环境。公司的财务管理早已不仅仅停留在老式的财务管理手段上,而是既吸收了传统财务管理的优点和基本方法,又适应当下复杂多变的国内外经济环境。所以公司财务管理的研究变得尤为重要,所以选择了公司财务战略的课题。本文将从公司财务战略的类型和特征阐述起,充分分析财务管理战略类型的优缺点和适用范围。在从财务战略与公司经营战略的角度,理清公司经营战略与财务战略的联系和区别。接着按公司经营的一般经营活动顺序,仔细列举公司财务战略的内容,进一步阐述各个财务战略在整个公司战略中的作用和解决的问题。最后借鉴前人的研究结果,总结若要成功实施财务战略必须注重的关键性问题。一个一级的计划若得不到好的落实,不如一个三流的执行。因此为财务战略的可行性关键要素做详尽的分析也是必不可少的,所以文章最后将为成功实施财务战略多做一些可实践性的考虑和分析。
The main goal of the company’s financial strategy is to make the company a good balance of funds, and can be flexible flow, contribute to the overall strategy of the enterprise. To increase the competitive advantage of the company, it seems that in the scope of the financial strategy, it should be based on the premise of fully analyzing the internal environmental factors and the external environmental factors, and then planning the liquidity of the enterprises from the overall situation on a long-term basis. Corporate finance faces a dynamic, complex and multi-perspective environment in today’s era. The financial management of the company has long been not only stuck in the old-fashioned financial management methods, but has absorbed the advantages and basic methods of the traditional financial management as well as the current complicated economic environment at home and abroad. Therefore, the study of corporate financial management has become particularly important, so I chose the company’s financial strategy. This article will elaborate on the types and characteristics of the company’s financial strategy, and fully analyze the advantages and disadvantages of the type of financial management and the scope of its application. In terms of financial strategy and corporate management strategy, clarify the company’s business strategy and financial strategy of contact and differences. Then, according to the order of general business operations of the company, carefully list the contents of the company’s financial strategy and further elaborate the role and solution of each financial strategy in the overall corporate strategy. Finally, draw lessons from the previous research results, summarize the key issues that must be paid attention to in order to successfully implement the financial strategy. If a one-level plan can not be implemented well, it is better to implement a third-rate plan. Therefore, it is also essential to do a thorough analysis of the key elements of the financial strategy’s feasibility. Therefore, the article will do more practical consideration and analysis for the successful implementation of the financial strategy.