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网络广告不仅有助于产品促销,而且有助于企业和产品品牌形象塑造,将在未来成为最重要的媒体之一,因此应从战略上重视并运用网络广告。网络媒体的运用策略主要包括媒体型态的选择、栏目的选定、时间的确定和网络广告形式选择等几方面。
Internet advertising is not only helpful for product promotion, but also contributes to corporate and product brand image shaping, and will become one of the most important media in the future. Therefore, online advertisement should be strategically valued and utilized. The strategies of using online media mainly include the selection of media types, the selection of columns, the determination of time and the selection of forms of online advertising.