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在互联网迅猛发展的今天,网络视频、微博、SNS等新媒体是互联网时代的特有产物,它们的发展势必会冲击传统媒体。以南非世界为例,在火热的赛事报道中,微博、网络视频等新媒体的互动价值不断凸显。“谁掌握新媒体,谁就掌控世界。新媒体的发展可谓主宰着一个国家的未来。”2010年7月7日,在国内首部新媒体蓝皮书《中国新媒体
Today, with the rapid development of the Internet, new media such as online video, Weibo and SNS are peculiar products of the Internet era. Their development is bound to impact traditional media. Taking South Africa as an example, the interactive value of new media such as Weibo and online video has been constantly highlighted in the hot event coverage. “Who controls the new media, who control the world.Development of new media is dominated by the future of a country.” “July 7, 2010, the first new media in China Blue Book” China’s new media