创意以自由为边界,有自由才有创意。不管是传统广告还是互动广告,都会先观察消费者,选择一个适合跟消费者接触的媒体或点,才能去发想具体的创意与执行。广告业发生了变革,媒体与创意,传统与互动,广告公司的边界正在消失。传统广告公司从电视逐步进入互动,数字营销公司从互联网走向其他媒体整合。 With creativity as the boundary of freedom, there is freedom and creativity. Whether it is traditional or interactive advertising ads, will first observe the consumer, choose a suitable contact with the consumer media or point, in order to go to want specific ideas and implementation. The advertising industry has undergone changes, media and ideas, traditions and interactions, and the boundaries of advertising companies are disappearing. Traditional advertising companies gradually enter the interactive television, digital marketing company from the Internet to other media integration.