长久以来,厂家与经销商的关系变成了一种控制与反控制的对弈格局,因此,建立一种健康、合作、和谐、双赢的厂商关系成为了当务之急。本文首先对我国厂商关系的现状进行描述,在分析现状以及其不融洽的关系导致的后果的基础上,分析出导致现存厂商关系不和谐的原因,并提出了具体的改进措施及政策建议,以试图需求厂商之间双赢关系的构建途径。 For a long time, the relationship between manufacturers and distributors has become a kind of control and anti-control game. Therefore, establishing a healthy, cooperative, harmonious and win-win relationship has become an urgent task. This article first describes the status quo of China’s vendor relations, and analyzes the causes of the disharmonious relationships among existing manufacturers based on the analysis of the status quo and the consequences of its disharmonious relationship, and proposes specific improvement measures and policy recommendations. Trying to build a win-win relationship between vendors.