当今社会,市场竞争无论是产品竞争还是技术服务竞争,归根到底都是品牌的竞争。品牌是企业形象、文化管理水平、科技水平、产品竞争力和市场占有率等方面的综合体现,是企业核心竞争力的重要标志和参与市场竞争的重要法宝。实现企业长足发展,要想在服务海油中创先争优,搏击市场,勇立潮头,就必须注重企业品牌建设与管理,实施“品牌兴企、品牌强企”战略,以创建品牌架构、提升品牌价值和延伸品牌文化作为品牌管理的核心内容。近年来,中国石化站在新的历史起点上,认真落实着力打造国际 In today’s society, market competition, whether it is product competition or technical service competition, is ultimately the brand competition. Brand is a comprehensive reflection of corporate image, cultural management, science and technology, product competitiveness and market share. It is an important symbol of the core competitiveness of enterprises and an important magic weapon for participating in market competition. In order to realize the rapid development of the enterprise, if we want to strive for excellence, fight the market and establish the forefront in the service of CNOOC, we must pay attention to the construction and management of the enterprise brand and implement the strategy of “brand rejuvenation and strong brand” to create Brand structure, enhance brand value and extend the brand culture as the core content of brand management. In recent years, SINOPEC stands at a new historical starting point and earnestly implements international efforts