“概念”这个词自从被引入营销学领域,似乎就没有过什么好名声,比如“炒概念”、“玩概念”等等,听起来很不美。但也不知道从什么时候起,连“眼泪”都不相信的市场却相信起了“概念”,健康概念、环保概念、基因概念、纳米概念、数字概念、网络概念等诸多“概念”粉墨登场,好不红火。 The term “concept” seems to have had no good reputation since its introduction into the field of marketing, such as “speculation concepts”, “playing concepts” and so on. However, we do not know when the “tears” do not believe the market but believe that many concepts such as “concept”, health concept, environmental protection concept, gene concept, nano concept, digital concept and network concept come into play. Really prosperous.