在商业宣传片的拍摄中,色彩表现的准确定位是十分关键的一个环节,其衡量标准在于是否能够快速、生动和准确地传达出产品的信息并确立独特的视觉印象。色彩作为商品最显著的外貌特征,是最先能够首先引起消费者关注的一个内容。准确地把握其表现定位是整体视觉包装中不可或缺的工 Accurate positioning of color performance is a crucial link in the commercial filming. The measure is whether the information of products can be quickly, vividly and accurately communicated and the unique visual impression can be established. Color, the most prominent physical appearance of a product, is one of the first to be of concern to consumers. Accurately grasp the performance of its positioning is an integral part of visual packaging workers