前 言　　我国报业经营的基本原则是，在实现社会效益最大化的前提下，追求经济效益的最大化。然而，从纯经济角度和报业的实践来看，报纸发行量并不一定越多越好。报纸盈亏平衡点分析结果告诉我们，在报纸价格小于报纸成本的情况下，报纸发行量只有在小于报纸盈亏平衡点发行量 Preface The basic principle of China's newspaper industry is to pursue the maximization of economic benefits on the premise of maximizing social benefits. However, judging from the purely economic point of view and the practice of the newspaper industry, newspaper circulation is not necessarily as good as possible. The analysis of the break-even point of the newspaper tells us that in case the newspaper price is less than the newspaper cost, the issue volume of the newspaper is only less than the newspaper break-even point circulation