出版印刷业以文字为主要对象,还需以某种物质作为承印材料。文字出现、印刷术发明后,记载文字、反映出版内容的载体随着社会发展进步而不断变化着。不同的载体,不仅代表着不同时期社会生产力发展水平,也反映了汉字字体的发展变化过程。原始汉字刻在陶器上;甲骨文作为成熟的汉字,刻在龟甲和兽骨上;青铜铭文为大篆;石刻文字、竹简、帛书由小篆演化为隶书,最后发展到楷书,完成了汉字字体的演变。我国最早原始形态的汉字,或象形文字的前身,从仰韶文化时期开 Publishing printing industry to text as the main target, but also the need for a substance as a printing material. Text appears, after the invention of printing, the text is recorded, reflecting the content of the carrier of publishing content as society advances and constantly changing. Different carriers not only represent the level of development of social productive forces in different periods, but also reflect the process of the development and change of Chinese typefaces. The original Chinese characters are carved in pottery. Oracle is a mature Chinese character inscribed on tortoiseshell and animal bones. The inscriptions on bronze are the seals. The inscriptions on bamboo inscriptions, bamboo slips and silk are evolved into scriptures from Xiaozhuan and finally to the regular script. The evolution of the Chinese characters fonts was completed. The earliest original form of Chinese characters, or hieroglyphic predecessor, opened from Yangshao period