论文部分内容阅读
今天我谈谈自己做设计师的一些经历。我觉得设计师要做好一个品牌,首先要理清自己的思路,设计师做品牌是一个从理性思维到感性思维的过程,理性思维对设计师来说是最欠缺的,最难以到达的,但是要想做好一个品牌必须要把自己的理性思维处理好。我觉得理性思维应该有三个方面,这三个方面就是三个定位。一个是自身的定位,对自己有一个比较客观的评价,对自己的处事方式,自己对事物的理解,对自己知识层面有一个比较基本理性的评价;第二个定位是:对你的合作方或是企业家的一个定位,对对方的一个定位;还有一个就是品牌的定位,你将要做的这个品牌他将要做成一个什么样的品牌,定位是非常重要的。
Today I talked about some of my experiences as a designer. I think that designers should do a brand well. First of all, they must clarify their own thinking. Designers’ branding is a process from rational thinking to perceptual thinking. Rational thinking is the most indispensable and most difficult to reach for designers. However, if you want to be a good brand, you must handle your own rational thinking. I think that there should be three aspects of rational thinking. These three aspects are three orientations. One is its own positioning. It has a more objective evaluation of itself, its own way of doing things, its own understanding of things, and has a more basic and rational evaluation of its level of knowledge; the second position is: to your partners. Or an entrepreneur’s position, a position on the other side; there is a brand positioning, you will do this brand he will have to make what kind of brand, positioning is very important.