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平面广告设计中的图形创意不仅给受众带来全新的视觉感受,还使平面广告作品有了新的表达方式,能引起受众的深入思考。本文从创意图形的含义入手,详细分析了其特点和具体的表现形式,希望能够为广大平面广告设计者和学习者提供一些理论方面的借鉴。
The graphic ideas in graphic advertisement design not only bring new visual feeling to the audience, but also make the new expression of graphic advertisement works, which can cause the audience to think deeply. This article starts with the meaning of creative graphics, analyzes its characteristics and specific forms in detail, and hopes to provide some theoretical references for graphic designers and learners.