市场营销工作是实现利益的最直接手段,而公共关系在市场营销过程中作为一个重要补充,发挥着非常积极、有效的作用。这种与消费者的沟通传播,就是营销传播,或称为“营销公关”。其基本工作包括:产品形象定位、产品市场推广以及新产品上市等一系列市场活动。 Marketing work is the most direct means to realize the benefits, and public relations plays an extremely positive and effective role as an important complement in the marketing process. This communication with consumers, is marketing communication, or as “marketing PR.” Its basic work includes: product image positioning, product marketing and new product launches and a series of market activities.