1994年,美国著名Wired杂志在其主页上首次推出网络广告,由此掀开了网络广告的新时代。网络作为一种新兴的媒体,虽然出现时间不长,但却表现出了强大的生命力,其中就包括网络媒体广告对于传统媒体的“蚕食”和“挤压”。据有关报告显示:2005年中国互联网广告,包括品牌广告市场和搜索引擎广告市场规模达到32.29亿,同比增长59.83%,成为了名副其实的“第四媒体”。 In 1994, the famous American Wired magazine launched its online advertising for the first time on its home page, which opened a new era of online advertising. As an emerging medium, the network has shown great vitality in a short time, including the “encroachment” and “squeeze” of online media advertising on traditional media. According to the report, in 2005, the market size of Internet advertising in China, including the brand advertising market and search engine advertising market reached 3.229 billion, an increase of 59.83% over the same period of last year, becoming a veritable “Fourth Media”.