索尼公司是世界上民用及专业视听产品、游戏产品、通信产品、核心部件和信息技术等领域的先导之一。以“全球本土化”的运营策略为目标,索尼于1996年10月在北京设立了统一管理和协调在华业务活动的全资子公司——索尼(中国)有限公司,旨在从事中国国内电子信息行业的投资、产品市场推广、顾客售后服务联络,并针对索尼在中国的各所属企业进行宏观管理及广泛的业务支持。 Sony Corporation is one of the forerunners in the world of civil and professional audio-visual products, gaming products, communications products, core components and information technology. With “Global Localization” as the operating strategy, Sony set up a wholly-owned subsidiary in Beijing in October 1996 to manage and coordinate business activities in China - Sony (China) Co., Ltd., aiming at China Domestic investment in the electronic information industry, product marketing, customer service contacts, and for the Sony in China’s affiliates for macro management and a wide range of business support.