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数字电视最激动人心的一项应用是互动电视,互动电视以其独特的“互动”及“个性化”特性,将开拓出一个新的电视广告领域——互动电视广告,它的出现对整个广电行业以及广告、营销领域都将产生重要的影响。
One of the most exciting applications of digital television is interactive television. With its unique “interactive” and “personalized” features, interactive television will open up a new field of television advertising - interactive television advertising. Its appearance will affect the entire radio and television Industry and advertising, marketing areas will have a significant impact.