主题经济是继假日经济后,又一次占领中国市场对消费领域的概念。自1999年以来,假日经济被惊人的销售业绩所认可。进入21世纪后,主题消费的要领已初现端倪,越来越引起各方关注。在主题消费中,女性消费是最抢眼、突出的一个话题。女性是消费品市场的主力军,年轻女性又是该主力军的核心。 京沪穗三地女性消费观 专为女性消费服务的专营店,包括女性饰品店、服装店、内衣店、化妆品店、鞋店、美容店、形象设计中心等,在各个城市如火如荼。 一般来说,都市年轻女性每月个人消费约600元。从目前女性日常消费品的构成来看,食品饮料、服装鞋帽和生活日用品是年轻女性消费的3个主要方面。而用于自身美容的化妆品在女性消费支出的地位仅次于吃穿用3大主要方面,位列第4。另外,现代女性已越来越注重自身文化知识水平的提高,用于自身再教 The thematic economy is the concept of consuming the Chinese market once again after the holiday economy. Holiday economy has been endorsed by amazing sales performance since 1999. After entering the 21st century, the essentials of the theme consumption have begun to take shape and are drawing more and more attention from all parties. In the theme of consumption, female consumption is the most eye-catching, prominent topic. Women are the main force in the consumer goods market, and young women are at the core of the main force. Beijing, Shanghai and Guangzhou Sui women’s consumption concept for women’s consumer service franchise stores, including women’s jewelry stores, clothing stores, underwear shop, cosmetics shop, shoe store, beauty shop, image design center, in all cities in full swing. In general, urban young women spend about 600 yuan a month. From the current composition of women’s everyday consumer products, food and beverage, clothing, shoes and hats and daily necessities of life are three major aspects of young women’s consumption. Cosmetics used for their own beauty in the consumer spending status second only to eating and wearing the three major areas, ranked No. 4. In addition, modern women have paid more and more attention to the improvement of their own cultural knowledge for their own re-teaching