关注理由 做强还是做大成了医药零售连锁企业发展战略决策的出发点之一。天津中新药业有着很强的实力发展跨区域连锁,做大自己的规模,然而成立一年来,中新药业没有大规模向外扩张,而是注重内功,强化企业的内在基础。用总经理张强的话来说,只有做强了才能够真正地做大,盲目地跨区域连锁会影响企业的长久发展。 在这一指导原则下,2001年,中新药业从服务入手,通过规范管理行为、统一服务标准、健全质量体系,打响“中新药业”品牌。同时在经营上,开办便利药店、参茸店等特色门店,满足不同顾客的要求。为了发挥厂家的品种技术资金优势及连锁店的网络优势,提高企业的市场竞争力和顾客占有率,中新药业实施工商联手、共同开发零售市场的双赢战略。在内部,强化全员培训,提高员工素质,增强员工的责任感、使命感和荣誉感,实现内强素质、外树形象。 Concerned about the reasons to become stronger or bigger Pharmaceutical retail chain development strategy of one of the starting point. However, since the founding of the new pharmaceutical industry in the past year, SINOPEC did not expand its business on a large scale, but focused on internal strength and strengthened the internal foundation of the enterprise. In the words of Zhang Qiang, the general manager, only by strengthening the market can we really grow bigger and blindly cross-regional chains will affect the long-term development of enterprises. Under this guiding principle, in 2001, SINOPH started its work with services and started the brand of “Zhongxin Pharmacy” by standardizing management practices, unifying service standards and improving quality system. At the same time in the business, the establishment of convenience pharmacies, ginseng shop and other specialty stores, to meet different customer requirements. In order to give full play to the variety of technical capital of manufacturers and the network advantages of the chain stores, and enhance the market competitiveness and customer share of the enterprises, Zhongnong Pharmaceutical implements the win-win strategy of jointly developing the retail market with the business community. Internally, all staff training was strengthened to improve the quality of staff, enhance staff sense of responsibility, sense of mission and honor, to achieve the internal quality, the image of outsiders.