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随着互联网时代的到来以及移动终端的快速普及,新媒体在大众信息传播方面可谓异军突起,社会上许多热点事件的发酵,彰显了新媒体舆论监督的影响力。本文从四个方面论述了新媒体为舆论监督带来的新变化,探讨了新媒体环境下的舆论监督态势,分析了新媒体环境下舆论监督的两重性,提出了新媒体环境下的舆论引导策略。
With the advent of the Internet era and the rapid popularization of mobile terminals, new media can be described as a sudden emergence of mass information dissemination. The ferment of many hot events in the society highlights the influence of new media’s public opinion supervision. This article discusses the new changes brought by the new media to the public opinion supervision from four aspects, probes into the public opinion supervision situation in the new media environment, analyzes the duality of the public opinion supervision in the new media environment and proposes the public opinion guidance strategy under the new media environment .