特许经营是指特许商把自己所拥有的品牌、商标、商号、专利产品和技术以及经营管理模式等资源以合同的形式授予加盟商,加盟商在统一的模式下从事经营活动,并向特许商支付相应的费用。对加盟商来讲,不需要自己“摸着石头过河”,一点点地积累经验,而是通过购买 Franchising refers to the concessionaire granting franchisees, such as brands, trademarks, trade names, proprietary products and technologies, and business management modes, owned by the franchisee in the form of contracts. The franchisee engages in business activities in a unified mode and provides the franchisee Pay the appropriate fee. For franchisees speaking, do not need their own “feel the stones across the river,” a little bit of experience, but through the purchase