体验营销模式已经变的越来越重要,人们开始意识到体验的意义及其将带来的体验价值。设计师在关注产品的功能性,人性化,及产品使用效率的同时,也需要关注到消费者在体验产品使用过程中的情感需求,通过情感化设计,提高消费者在消费过程及产品使用过程中的多维信息反馈,从而建立忠实的顾客群体。 The experiential marketing model has become more and more important and people are beginning to realize the significance of the experience and the experiential value it will bring. Designers concerned about the functionality of the product, humanity, and product use efficiency, but also need to pay attention to the emotional experience of consumers in the process of using products, through emotional design, improve consumer spending process and product use process In the multi-dimensional information feedback, so as to establish a loyal customer base.