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在众多的广告之中,以女性为对象的广告占据了半壁江山,成为广告界中一颗闪耀的明星。然而,研究女性广告的语言特点的学者并不是很多,广告语言本身就有很大的魅力,以女性为对象的广告语言文化更是一别开生面的,像广告领域的一抹绚烂的彩虹,更是引人入胜,流连忘返。基于国内外广告语言的研究,我们更应该投入多一点的人力物力来研究以女性为对象的广告语言特点及其魅力,使女性广告语言在女性广告的发展上发挥更大更好的作用。本文研究的是以女性为对象的广告语言特点。其阐述主要从以女性为对象的广告标语表达方法进行,研究其语言特点,并从中分析形成此特点的原因。
Among the numerous advertisements, advertisements targeting women occupy half of the country and become a shining star in the advertising industry. However, there are not many scholars who study the linguistic characteristics of women’s advertisements. The advertising language itself has a lot of charm. The advertising language and culture targeted at women is a different one. The touch of a rainbow like the advertising field is even more attractive. Linger. Based on the study of advertising language at home and abroad, we should invest more resources in researching the characteristics and attractiveness of advertising language targeting women, so that female advertising language can play a greater and better role in the development of female advertising. This article studies the characteristics of advertising language targeting women. The explanation mainly focuses on the method of expression of advertisement slogans targeted at women, studies their language features, and analyzes the reasons for forming this characteristic.