采用文献资料法、走访调查等研究方法,调研并分析滇西北地区开发节庆体育旅游的优势和现状。提出滇西北地区应将节庆体育旅游纳入旅游规划的范畴,作为滇西北地区重点开发的特色旅游,积极开发打造精品特色旅游项目,带动区域经济的发展,弘扬和传承优秀民族节庆体育活动促进民族文化的繁荣发展。 By means of literature review, interview investigation and other research methods, this paper investigates and analyzes the advantages and current situation of festival tourism development in Northwest Yunnan. It is proposed that festivals and sports tourism should be included in the tourism planning in northwest Yunnan. As a featured tourism focused on the development of northwestern Yunnan, it is necessary to actively develop and create quality tourism projects, promote the development of regional economy, promote and inherit outstanding national festivals, and promote national culture The prosperity and development.