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在西安市建设国际化大都市和建设丝绸之路经济带的大背景下,传统旅游业的发展变革将受到来自内外部的重要影响。旅游资源整合的现状和迫切性要求从业者必须充分发挥文化产业的杠杆作用,在跨学科人才培养策略的催化下实现旅游业的大发展。本文通过调研陕西省两家知名文化旅游企业在旅游资源整合中的实践探索,解读当前阻碍西安旅游业发展的瓶颈并提出如何利用陕西省的文化名片和教育资源优势有效提升西安旅游业的品牌价值。
Under the background of Xi’an building an international metropolis and building the Silk Road Economic Belt, the development and transformation of the traditional tourism industry will be greatly influenced both from the outside and inside. The status quo and urgency of the integration of tourism resources require practitioners must give full play to the leverage of cultural industries and realize the great development of tourism under the catalysis of interdisciplinary talent cultivation strategies. This article investigates the bottleneck that hinders the development of tourism in Xi’an and puts forward how to make use of the advantages of cultural cards and educational resources in Shaanxi Province to effectively enhance the brand value of tourism in Xi’an by investigating the practice of two well-known cultural tourism enterprises in Shaanxi Province in the integration of tourism resources .