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美国可口可乐公司伍德拉夫有句名言:“可口可乐99.1％是碳酸、糖浆和水,如果不进行广告宣传,那还有谁去喝它?”这位可口可乐公司的前任老板颇为直率。1886年可口可乐公司的营业额仅为50美元,其广告费就花了46美元;1901年其营业额为12万美元,广告费花了10万美元……此后该公司的广告费每年都在6亿美元之上。如果算一笔帐,可口可乐公司投入的广告费占其营业额的比例,1886年为92％,1901年为83％……正是这一惊人之举使这种
There's a famous saying in America's Coca-Cola Company Woodruff: “99.1% of Coca-Cola is carbonated, syrup and water, and who else would drink it if not advertised?” The former Coca-Cola boss was quite forthright. 1886 Coca-Cola company's turnover of only 50 US dollars, advertising costs spent 46 US dollars; 1901 annual turnover of 120,000 US dollars, advertising costs spent 100,000 US dollars ... Since then the company's advertising costs 6 Above hundred million dollars. If the settlement, advertising costs Coca-Cola company's turnover accounted for its share of 92% in 1886, 83% in 1901 ...... It is this amazing move to make this