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2000年以来,伴随着中国工程机械产业和市场的迅猛发展,中国工程机械的营销体系也在悄然的发生着变化。一是外资或合资的工程机械(尤其是挖掘机)企业代理制的大力推进;二是中国本土工程机械代理商群体的迅速崛起。中国工程机械工业协会代理商工作委员会(以下简称代理商工作委员会)正是在这一形势下应运而生的,经过两年的酝酿和筹备,2003年10月代理商工作委员会在北京成立。3年来,代理商工作委员会以推动中国工程机械代理制的规范发展、构筑中国工程机械代理商自己的家园为己任,做了大量开创性的工作,在推动行业营销体系变革、提升代理商整体水平以推动行业进步方面已经和正在发挥着越来越重要的作用。值代理商工作委员会成立3周年和第四届代理商工作委员会年会召开之际,本刊采访了中国工程机械工业协会代理商工作委员会理事长杜海涛先生。
Since 2000, with the rapid development of China’s construction machinery industry and the market, the marketing system of China’s construction machinery is also quietly changing. First, foreign-funded or joint venture construction machinery (especially excavators) enterprise agency vigorously promoted; second is the rapid rise of China’s local construction machinery dealer groups. China Construction Machinery Association Agents Working Committee (hereinafter referred to as the agent working committee) came into being in this situation, after two years of deliberation and preparation, in October 2003 agents working committee was established in Beijing. Over the past three years, the Working Committee of Agents has done a great deal of groundbreaking work in promoting the normative development of agency system of construction machinery in China and building its own homeland in China’s construction machinery agencies. It has done a lot of pioneering work in promoting the reform of the marketing system in the industry and enhancing the overall level of agents To promote the progress of the industry has been and is playing an increasingly important role. On the occasion of the 3rd anniversary of the establishment of Value Agency Work Committee and the annual meeting of the 4th Agency Working Committee, the magazine interviewed Mr. Du Haitao, chairman of the agency working committee of China Construction Machinery Association.