商业部胡平部长在关于《商业文化学的基本内容》的专论中指出:“商品流通是物流,但起主导作用的是人,所以人的心理状态,文化素质就成为影响商业活动的不可忽视的因素。贸易双方之间、经营者与消费者之间直接接触,一举手、一投足,都显露其涵养、气质、能量、深度,进而影响着双方的心理、行为”。的确,在贸易过程中,尤其是在面对面的贸易洽谈和柜台售货中,贸 Minister Hu Ping of the Ministry of Commerce stated in his monograph on “Basic Content of Business Culture”: "The circulation of goods is a logistics, but the person who plays a leading role is a person. Therefore, people’s psychological state and cultural quality have become indispensable for influencing commercial activities. The factors: The direct contact between the two sides of the trade, between the operator and the consumer, reveals their conservation, temperament, energy, and depth, and thus affects the psychological and behavior of both parties. Indeed, in the course of trade, especially in face-to-face trade negotiations and counter sales, trade