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经济全球化和商务交流的不断提高,凸显了英语作为全球语言的主导地位。当前,必要的商务英语翻译基础体系尚未建立,这就需要翻译学者们将研究重点由理论层面向实践层面转移。国际商务交流和大众媒体的蓬勃发展使得商业广告翻译成为语言研究领域中的热点话题。所有的公司和企业在国外拓展业务时,无一例外都试图通过准确有效的商业广告翻译给当地消费者留下良好印象。
The continuous improvement of economic globalization and business communication highlights the dominant position of English as a global language. At present, the necessary basic system for business English translation has not yet been established. This requires translation scholars to shift the research focus from the theoretical level to the practical level. The burgeoning development of international business communication and mass media make commercial advertisement translation a hot topic in the field of language research. When all companies and companies expand their business abroad, they all try to leave a good impression on local consumers through accurate and effective commercial advertising translation.