一、标准化与本土化的含义所谓标准化的国际营销策略,就是把在本国国内销售的产品及其营销方法直接带到国际市场,用同样的方法销售同样的产品,标准化将世界看作一个大市场,不必理会各个国家和地区之间的差别,企业的任务就是提供性能先进、可靠、廉价的全球化标准 First, the meaning of standardization and localization The so-called standardized international marketing strategy is to bring domestic sales of products and marketing methods directly to the international market, using the same method of selling the same products, the standardization of the world as a big market , Regardless of the differences between countries and regions, the task of enterprises is to provide advanced, reliable, cheap global standards