博物馆作为政府主导的公益性文化单位,国家层面上鼓励推进免费开放政策,丰富人民不断提高的精神文化需求,是利国利民的好事。但是免费开放的过程中出现了诸多问题和突发情况。本文以南京博物院为考察对象,将南博的优势与面临的问题列出,从引导观众文明参观、提高服务能力、加大文创开发、展品推陈出新几个方面给出发展意见,使得博物馆免费政策长久坚持下去。 As a government-led nonprofit cultural unit, it is a good thing for the museum to benefit the country and its people by encouraging the promotion of a free and open policy at the national level and enriching the people’s ever-increasing spiritual and cultural needs. However, there were many problems and unexpected situations in the free and open process. In this paper, the Nanjing Museum as the object of investigation, the advantages of Nanbo and the problems listed are listed from the guidance of civilized visitors to improve service capacity, increase the cultural and creative development, exhibits several aspects of innovation to give advice on development, making museum free policy Long hold.