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在服装营销领域缔造过经典案例的依文男装又出新招了。日前,随着电影《北京爱情故事》的上映,依文男装推出了一场主题为《北京爱情故事》用爱取暖的营销活动。其亮点在于,顾客可凭《北京爱情故事》电影票到依文的店面消费,以吊牌价购买西服套装或礼服,票根可以抵1000元。作为一个已经走过20年的服装企业,尽管之前依文曾多次为明星或企业家个人提供服装和着装方案,但从未真正意义上参与过一部电影的投拍。关于《北京爱情故事》这部电影,其实依文媒介总监已和拍摄方多次接触,但依文集团董事长夏
In the field of clothing marketing to create a classic case of men according to the men and a new move. Recently, with the movie “Beijing Love Story” released, according to men’s clothing launched a theme of “Beijing love story” with love heating marketing activities. The bright spot is that customers can rely on the “Beijing love story” movie tickets to store according to the text of the consumption of the price tag to buy suits or dresses, ticket stubs can reach 1,000 yuan. As a clothing company that has gone through 20 years, despite having previously provided clothing and dress programs to many celebrities or entrepreneurs for many times, Evan has never really participated in the filming of a movie. About “Beijing love story” this movie, in fact, according to the media director has repeatedly contact with the filming party, but according to the text of the summer group chairman