近日,国家广播电影电视总局发布《广播电视广告播出管理办法》,自2010年1月1日起施行。《办法》规定,禁止播出下列广播电视广告:以新闻报道形式发布的广告;烟草制品广告;处方药品广告;治疗恶性肿瘤、肝病、性病或者提高性功能的药品、食品、医疗器械、医疗广告; Recently, the State Administration of Radio, Film and Television released the Administrative Measures for the Broadcasting of Radio and Television Advertisements, which will come into force on January 1, 2010. The Measures stipulate that the following radio and television advertisements are prohibited from being broadcasted: advertisements in the form of news reports; tobacco product advertisements; prescription drug advertisements; medicines, foodstuffs, medical devices and medical advertisements for the treatment of malignant tumors, liver diseases, sexually transmitted diseases or sexual enhancement ;