论文部分内容阅读
腾讯媒体平台将中国美食申遗进行新闻模式的营销推广,可以说是媒体行业的代表性案例,这种极具互动性的新闻话题开创了以广告投放为主的媒体营销模式。2015年第1季度,中国互联网广告运营商市场规模同比增长了39.6%,达400.1亿元,移动营销占快消品数字广告投入在今年可能会超过40%。这些惊人数据的产生很大一部分原因是因为传统行业正在与互联网平台进行高速的交互渗透,而两股力量的融合也会带来很多的行业难题。
Tencent media platform to declare the Chinese food market for the news model can be said that the representative case of the media industry, this highly interactive news topic created advertising-based media marketing model. In the first quarter of 2015, the market scale of Internet advertising operators in China increased by 39.6% YoY to reach RMB40.01 billion. Mobile marketing may account for more than 40% of this year’s digital advertising investment in mobile consumer products. Part of the reason for this staggering data is that the traditional industries are experiencing high-speed interaction with the Internet platform, and the combination of the two forces poses a lot of industry problems.