文化批评类图书跨越了专业和通俗两个读者市场,这对选题策划既是巨大的挑战,也是难得的机遇。对此必须要综合采取具体的应对措施,包括从策划编辑自身入手,练足内功;充分调动出版社的人力资源,努力沟通协调学术界和出版界之间的关系;深入调研读者市场,积极开发本土选题;根据具体文本作出判断,打通两个市场,尽可能不要偏废。 Cultural criticism of books across professional and popular two reader market, which is not only a tremendous challenge for the topic of planning, but also a rare opportunity. In this regard, we must take specific measures to deal with comprehensively, including starting from the planning and editing themselves, practicing internal strength; fully mobilize the human resources of publishing houses, and strive to communicate and coordinate the relationship between the academic and publishing communities; in-depth study of the reader market and actively develop Local topics; based on the specific text to make judgments, open up the two markets, as far as possible not to waste.